Airtable Data Sync with Figma

Indeed. Designers are not data-centric. Project managers are likely the driving force that necessitates a blend of Figma outputs with data.

I think project leaders (vastly) are well aware of the need to use databases to reach project goals. I also think Airtable is selected to serve in this role a lot. Integrating Figma artifacts into data flows is possible without any special tools. In that sense, you are competing with Airtable itself.

Coda has leaned into Figma in a big way here and here.