# New features: unite your data and workflows

**URL:** <https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589>\
**Category:** News & Announcements\
**Created:** [May 10, 2023, 2:27pm UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589 "2023-05-10T14:27:14Z")\
**Posts on this page:** 9\
**Page:** 1

<div class="post-metadata">

**Author:** ![Databaser](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/databaser/32/11_2.png) [@Databaser](https://air.tableforums.com/u/Databaser)\
**Post date:** [May 10, 2023, 2:27pm UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/1 "2023-05-10T14:27:14Z")

</div>

New update video: [Unite your data and workflows | Airtable - YouTube](https://youtu.be/GEjZPLNvyKU)

---

<div class="post-metadata">

**Author:** ![ScottWorld](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/scottworld/32/5_2.png) [@ScottWorld](https://air.tableforums.com/u/ScottWorld)\
**Post date:** [May 11, 2023, 10:04pm UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/2 "2023-05-11T22:04:43Z")

</div>

Thank you, @Databaser! 🕶 🙌

---

<div class="post-metadata">

**Author:** ![itoldusoandso](https://avatars.discourse-cdn.com/v4/letter/i/97f17d/32.png) [@itoldusoandso](https://air.tableforums.com/u/itoldusoandso)\
**Post date:** [May 12, 2023, 4:17am UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/3 "2023-05-12T04:17:24Z")

</div>

Wondering is this part of the same announcement they are making about the changes in the apps?  
Aren’t these updates only available to enterprise plans?

> [@So is this new old or old new apps? Now with AI and what? For Enterprise eyes only. Meh.. Thanks](https://air.tableforums.com/t/so-is-this-new-old-or-old-new-apps-now-with-ai-and-what-for-enterprise-eyes-only-meh-thanks/593/2):
>
> Side bars. All of them.

---

<div class="post-metadata">

**Author:** ![ScottWorld](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/scottworld/32/5_2.png) [@ScottWorld](https://air.tableforums.com/u/ScottWorld)\
**Post date:** [May 12, 2023, 7:23am UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/4 "2023-05-12T07:23:58Z")

</div>

> [@itoldusoandso](#):
>
> Aren’t these updates only available to enterprise plans?

No, some are available for all users, like the interface changes and the share button changes.

---

<div class="post-metadata">

**Author:** ![bfrench](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/bfrench/32/46_2.png) [@bfrench](https://air.tableforums.com/u/bfrench)\
**Post date:** [May 21, 2023, 12:02am UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/5 "2023-05-21T00:02:07Z")

</div>

I had a few minutes today and decided to try to understand what it means to:

> _ **Unite your data and workflows** _

I’ve determined this means nothing. There’s no “there” there. Here’s why…

- When Airtable launched its first workflow feature, it was at that moment your data was united with your workflows. I think it was 2016.
- It’s impossible not to unite workflows with your data because workflows require – _wait for it_ – **data**.
- Workflows built using external services, by definition, must also unite with your data. Some external workflows do a better job than internal ones. And some workflows cannot be built inside Airtable.
- This is fancy talk for marketing people who must communicate with other marketing people or buyers who are really not workflow builders or database solutions designers.

---

<div class="post-metadata">

**Author:** ![ScottWorld](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/scottworld/32/5_2.png) [@ScottWorld](https://air.tableforums.com/u/ScottWorld)\
**Post date:** [May 21, 2023, 2:43am UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/6 "2023-05-21T02:43:45Z")

</div>

Lol, you’re so right, @bfrench!

I’m so sick of all their B.S. marketing talk at Airtable. It’s all marketing speak, all the time.

Even in their [now-infamous thread](https://community.airtable.com/t5/announcements/introducing-new-ways-to-harness-the-power-of-ai-build-apps-and/ba-p/153034), the only 2 posts from Airtable employees (i.e. the original author’s post + one reply from another employee) spoke entirely in nonsensical & nonhuman marketing language.

---

<div class="post-metadata">

**Author:** ![itoldusoandso](https://avatars.discourse-cdn.com/v4/letter/i/97f17d/32.png) [@itoldusoandso](https://air.tableforums.com/u/itoldusoandso)\
**Post date:** [May 21, 2023, 3:56pm UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/7 "2023-05-21T15:56:48Z")

</div>

Wow Stephanie, she has a new picture. I remember she did pop up once and then was gone. But I don’t blame her. It’s a tightly run company unlike Twitter before Musk 😉

---

<div class="post-metadata">

**Author:** ![bfrench](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/bfrench/32/46_2.png) [@bfrench](https://air.tableforums.com/u/bfrench)\
**Post date:** [May 22, 2023, 9:20pm UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/8 "2023-05-22T21:20:11Z")

</div>

> [@ScottWorld](#):
>
> nonhuman marketing language

Isn’t all tech marketing language non-human?

---

<div class="post-metadata">

**Author:** ![ScottWorld](https://yyz1.discourse-cdn.com/flex029/user_avatar/air.tableforums.com/scottworld/32/5_2.png) [@ScottWorld](https://air.tableforums.com/u/ScottWorld)\
**Post date:** [May 23, 2023, 12:55am UTC](https://air.tableforums.com/t/new-features-unite-your-data-and-workflows/589/9 "2023-05-23T00:55:40Z")

</div>

Lol, probably! 😅
