How SmartSuite is solving all of the Airtable pain points

It’s certainly one indicator of adoption trends. However, it can also be a worthless signal.

Imagine a no-code platform was so good that it needed no third-party integration support. Or, that by design, it eliminated the need to use other solutions to make the primary solution functional? There would be no evidence of the platform in these integration glue factories, and you might dismiss it as a viable platform.

This is partly why disruption often takes us by surprise. It sneaks up on us because it’s unlike everything we’ve come to assume is required.

You may have noticed my occasional surveying of developers here in TableForums and elsewhere as I problem for sentiment concerning Airtable aftermarket tools. The questions typically go like this -

If Airtable was able to magically do “x” internally, would you still use Make to address this requirement?

Many respondents say - I would not want to put all my eggs in the Airtable basket, so I would continue to use Make. This is irrational, of course, and when pressed, these respondents change their views. Make and other integration adhesives exist because the core product(s) are incapable of performing what Make provides. These tools provide roads where no roads previously existed. But what if you didn’t need a road in the first place?

In my view, properly vetting a platform requires a number of data points. The absence of activity is interesting, but it may also be misleading.

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No third party integrations for primary use cases? Maybe. But no support for third party integrations at all sounds like either the product hasn’t matured yet for people to come up with creative uses. Or the developers were short sighted and underestimate what consumers do.

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You missed my point entirely. If there were such a product, would the lack of evidence that this hypothetical product is absent from the aftermarket platforms that service similar platforms that cannot function without them, be a good measure of success, adoption, or maturity?

The hypothesis put forth by @itoldusoandso suggests that a lack of people using glues and integration adhesives by a newcomer to the market is a data point we should use to gauge success. I’m saying this hypothesis is flawed if a new approach needs no traditional adhesives.

If you gauge interest in any new technology based on its association with a birds-of-a-feather approach, you will miss opportunities with platforms that work differently, were designed better, and are probably more innovative.

And therein, you failed to recognize one possible condition - that the new platform didn’t require anything that your perception of the current marketplace offered.

If you examine this in a micro-context with rich text fields, there exist vast numbers of Make and Zapier activities that integrate Google Docs with Airtable. With SmartDocs, no such integrations are required. Ergo, there will be far less evidence, if any, in the glue factories concerning the creation and management of very rich documents.

You’ve also conflated this:

No third party integrations for primary use cases?

With this:

No integrations for primary use cases?

What if integrations are occurring, but without third-party platforms? This is increasingly the case with the systems I build, and I suspect many are trending in this direction. A well-designed platform could come along and eliminate the need for Make. If that happens, your assessment of a tool based on third-party “presence” is flawed.

I think we are talking past each other here. I don’t think it is possible for there to be a product that is so good that people won’t want third-party integrations. I think that human nature will make people want to integrate a good product with other things.

To me, this is semantics. To me, an integration that use two different SaaS products is a third-party integration. First party = user; second party = first SaaS product. Third party = other SaaS product. An integration that uses a glue factory has multiple third-parties. An integration that doesn’t involve multiple SaaS products would be an integration that doesn’t a third party–such as having a button in one Airtable base call a webhook in a different Airtable base.

But even so, I think that humans have a huge capacity for coming up with new and unique ways of integrating things, and having integration platforms helps with situations that customers come up with that the original developers didn’t anticipate.

What if you had twenty integrations in an Airtable solution that didn’t involve a third party?

And in this case, Make might not be needed, correct? In fact, an external intermediate platform may not be required, right?

That is where I think we are using different vocabulary.

Correct. Make (or another glue factory) would not be needed. The external intermediate platform may not be needed. However, I thought we were talking about

I didn’t think that the 3rd party platform needed to be an integration platform. I thought that any SaaS product could be that 3rd party platform, so direct integrations would count.

For example, I learned about Cloudinary from the Airtable community forums. Several of those discussions didn’t involve using a third party integration system to glue Cloudinary and Airtable together. However, the volume of chatter about Cloudinary on the Airtable community helped validate the idea that Cloudinary was a platform worth looking into.

Whether ANY integration exists between Airtable and another platform or SmartSuite and another platform is not the essence of this recent thread within the thread. Rather, it’s the use of an integration medium (like hightouch…com) as a data signal for determining broad adoption, and therefore, less risk as a developer.

@itoldusoandso is correct - there is a lot of activity about Airtable at hightouch.com. There is no mention of SmartSuite. One might conclude from this that there’s no interest in SmartSuite. I’m simply saying - be careful using this approach as a data point for determining acceptance and veracity in the marketplace.

Monday.com is referenced 8,000 times at Make.com. Should I place a sizeable bet on that product? :wink:

UPDATE: I was reading and learning more about SmartSuite today and wondered, is DataShuttle a possible reason why we don’t see a lot of activity in the glue factories about SmartSuite? Perhaps @Avi could comment - would love to know the cost and if this is a SmartSuite-developed integration tool.

Smartsheet and Smartsuite are completely different products. Smartsheet has been around a while before Airtable. I liked Smarsheet for project management because it was flexible like Excel but it sucked with everything else. It’s more like a sandbox compared to Monday which is more of a consumer centric approach. Smartsheet has good reports.
So well here is more info if you need:

https://www.g2.com/compare/smartsuite-smartsuite-vs-smartsheet

Ha ha! Autocorrect sent me down that rabbit hole. Thanks for setting me straight. But DataShuttle is still interesting.

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This short article could be useful:

Interesting discussion. What are SmartSuite’s capabilities when it comes to scripting? Eg. to perform complex actions linked to automations, or even further than that, develop a custom app/extension on top of the data?

I know you can probably do both things using the web api, but it has saved me so much time to script and develop within Airtable’s own environment. Both things have become increasingly important to our use of Airtable in the last few years.

Rumor has it that integrated scripting is coming “soon”.